COOKIE POLICY
SmileSync KFT - Smatch
Last Updated: 17 FEBRUARY 2026
1. Introduction
This Cookie Policy explains how SmileSync KFT ("Company", "we", "us", "our"), operating under the brand name Smatch, uses cookies and similar tracking technologies on our Website smatch.cloud and related mobile applications (collectively, the "Platform").
This policy forms part of our broader Privacy Policy and Terms and Conditions. By using the Platform, you consent to the use of cookies and tracking technologies as described herein, subject to your ability to manage preferences via our cookie consent tool.
1.1 What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They help websites:
- Recognize your device on subsequent visits
- Remember your preferences and settings
- Analyze how you use the Platform
- Deliver personalized content and advertising
1.2 Similar Technologies
In addition to cookies, we may use:
- Local Storage / Session Storage: Browser-based storage for preferences and session data
- Web Beacons / Pixel Tags: Tiny transparent images that track page views or email opens
- Device Fingerprinting: Collecting device attributes to identify users (used only with consent or legitimate interest)
- SDKs in Mobile Apps: Software development kits that collect usage data in our mobile applications
All such technologies are governed by this Cookie Policy and applicable data protection laws.
2. Legal Basis for Cookie Use (GDPR & ePrivacy)
Under EU and Hungarian law, we may place cookies on your device only when:
| Legal Basis | When It Applies | Cookie Types Covered |
|---|---|---|
| Strictly Necessary | Essential for Platform functionality; no consent required | Strictly Necessary Cookies |
| Consent | For non-essential cookies; you may withdraw at any time | Preferences, Analytics, Marketing Cookies |
| Legitimate Interests | For security, fraud prevention, or Platform improvement where not overridden by your rights | Limited Analytics, Security Cookies |
You may manage or withdraw consent at any time via our Cookie Consent Manager or browser settings. Withdrawing consent may limit Platform functionality.
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Platform to function and cannot be disabled. They enable core features such as:
- User authentication and session management
- Security and fraud prevention
- Load balancing and Platform stability
- Remembering items in your cart or project drafts
| Cookie Name | Provider | Purpose | Duration | Legal Basis |
|---|---|---|---|---|
session_id | Smatch | Maintains user login session | Session | Strictly Necessary |
csrf_token | Smatch | Prevents cross-site request forgery | Session | Strictly Necessary |
lb_cookie | Smatch | Load balancing across servers | Session | Strictly Necessary |
cookie_consent | Smatch | Remembers your cookie preferences | 12 months | Strictly Necessary |
These cookies do not store personal data and cannot be disabled via our consent tool.
3.2 Preferences / Functionality Cookies
These cookies remember your choices to provide enhanced, personalized features:
- Language, region, or currency preferences
- Display settings (e.g., dark mode)
- Form field autofill (where permitted)
| Cookie Name | Provider | Purpose | Duration | Legal Basis |
|---|---|---|---|---|
preferred_language | Smatch | Remembers selected language | 12 months | Consent |
currency_preference | Smatch | Remembers preferred currency | 12 months | Consent |
theme_preference | Smatch | Remembers UI theme selection | 12 months | Consent |
3.3 Analytics / Performance Cookies
These cookies help us understand how Users interact with the Platform, allowing us to improve performance and user experience. Data is aggregated and anonymized where possible.
| Cookie Name | Provider | Purpose | Duration | Legal Basis |
|---|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users | 24 months | Consent |
_gid | Google Analytics | Tracks session activity | 24 hours | Consent |
_gat | Google Analytics | Throttles request rate | 1 minute | Consent |
smatch_analytics | Smatch | Internal usage analytics (anonymized) | 6 months | Legitimate Interest |
We use Google Analytics with IP anonymization enabled. You may opt out via: https://tools.google.com/dlpage/gaoptout
3.4 Marketing / Targeting Cookies
These cookies track your browsing activity to deliver personalized advertising and measure campaign effectiveness. They may be set by us or third-party advertising partners.
| Cookie Name | Provider | Purpose | Duration | Legal Basis |
|---|---|---|---|---|
fbp | Meta (Facebook) | Tracks ad conversions | 3 months | Consent |
uuid | LinkedIn Insight | Measures ad performance | 6 months | Consent |
test_cookie | Google Ads | Checks browser cookie support | 15 minutes | Consent |
smatch_retargeting | Smatch | Personalizes retargeting ads | 30 days | Consent |
You may manage advertising preferences via:
- Google Ads Settings: https://adssettings.google.com
- Meta Preferences: https://www.facebook.com/settings?tab=ads
- Your Online Choices (EU): https://www.youronlinechoices.eu
3.5 Third-Party Cookies
Our Platform integrates services from third parties that may set their own cookies:
| Service | Provider | Purpose | Privacy Policy |
|---|---|---|---|
| Payment Processing | Stripe, PayPal | Secure transaction handling | https://stripe.com/privacy |
| Live Chat Support | [Provider Name] | Customer support communications | [Link] |
| Video Embeds | YouTube, Vimeo | Display embedded video content | https://policies.google.com/privacy |
| Social Sharing | Facebook, LinkedIn, X | Enable content sharing | https://www.facebook.com/privacy |
We do not control third-party cookies. Please review their privacy policies for details.
4. How to Manage Cookie Preferences
4.1 Cookie Consent Manager
Upon your first visit, you will see a Cookie Banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customize preferences by category
- Review this Cookie Policy
You may update your preferences anytime by:
- Clicking the Cookie Settings link in the Platform footer
- Clearing cookies via your browser (see below)
- Contacting us at office@smatch.cloud
4.2 Browser Settings
You can manage or delete cookies via your browser settings:
| Browser | Instructions |
|---|---|
| Chrome | Settings → Privacy & Security → Cookies and other site data |
| Firefox | Options → Privacy & Security → Cookies and Site Data |
| Safari | Preferences → Privacy → Manage Website Data |
| Edge | Settings → Cookies and site permissions → Manage and delete cookies |
| Mobile (iOS/Android) | Browser settings or device privacy settings |
Note: Disabling cookies may limit Platform functionality (e.g., login, preferences).
4.3 Do Not Track (DNT) Signals
Our Platform does not currently respond to browser "Do Not Track" signals, as no uniform standard has been adopted. We rely on our consent management framework to respect your choices.
5. International Data Transfers
Cookies and tracking data may be processed by service providers located outside the EU/EEA. We ensure adequate protection via:
- EU Standard Contractual Clauses (SCCs)
- Adequacy decisions (e.g., for UK, Switzerland)
- Technical safeguards (encryption, access controls)
You may request details of specific transfers by contacting our Data Protection Officer.
6. Cookie Retention Periods
| Cookie Category | Typical Retention |
|---|---|
| Strictly Necessary | Session to 12 months |
| Preferences | Up to 12 months |
| Analytics | Up to 24 months (anonymized) |
| Marketing | Up to 13 months |
Retention periods may vary based on cookie purpose and legal requirements. We review and update our cookie inventory regularly.
7. Updates to This Cookie Policy
We may update this policy to reflect:
- Changes in our cookie usage or technology
- New legal requirements or regulatory guidance
- Improvements to our consent management system
Material changes will be communicated via:
- Updated cookie banner on your next visit
- Email notification (if you have an account)
- Prominent notice on the Platform
Continued use of the Platform after changes constitutes acceptance of the updated policy.
8. Your Rights Under GDPR
As a User in the EU/EEA, you have the right to:
- Access: Request information about cookies processing your data
- Withdraw Consent: Disable non-essential cookies anytime via Cookie Settings
- Object: Oppose processing based on legitimate interests
- Complain: Lodge a complaint with a supervisory authority
To exercise these rights, contact our Data Protection Officer at office@smatch.cloud.
9. Contact Information
For Cookie-Related Inquiries:
Data Protection Officer
SmileSync KFT
Szent-Györgyi Albert utca 2
6726 Szeged, Hungary
📧 office@smatch.cloud
🌐 [Insert Platform URL]
Supervisory Authority (Hungary):
National Authority for Data Protection and Freedom of Information (NAIH)
Address: 1125 Budapest, Szilágyi Erzsébet fasor 22/c, Hungary
Phone: +36 1 391 1400
Email: ugyfelszolgalat@naih.hu
Website: https://www.naih.hu
For Users in other EU Member States, contact your local Data Protection Authority:
🔗 https://edpb.europa.eu/about-edpb/about-edpb/members_en
10. Language
This Cookie Policy is provided in English. In the event of any discrepancy between the English version and a translated version, the English version shall prevail, unless Hungarian law requires otherwise for consumers residing in Hungary.
For questions about this Cookie Policy, contact us:
📧 office@smatch.cloud
📍 6726 Szeged, Szent-Györgyi Albert utca 2, Hungary
🌐 Smatch Platform – SmileSync KFT